When we host the Audi FIS Ski World Cup in Alpine Skiing, we represent something that matters — to the sport, to the spectators, and to the local community. Together, we create a safe, inclusive, and professional event.
Our values form the foundation of everything we do:
Dedicated – Innovative – Responsible
We do a great job — together
We show up on time, stay present, and do our best.
We collaborate well and treat each other with respect.
We wear the correct clothing and accreditation so everyone feels safe.
We are good hosts
Everyone wearing World Cup clothing is part of the event’s hosting team.
We meet guests with friendliness, professionalism, and pride.
Everyone should feel included.
We clearly say no to bullying, harassment, and discrimination.
We remain substance-free in our role
While on duty or wearing event apparel, we stay substance-free.
We put safety first
We follow routines and safety instructions.
We use required protective equipment.
If we see something unsafe, we report it immediately.
We take care of the mountain
We clean up after ourselves and use recycling and waste stations.
We show respect for nature and our surroundings.
If you have ideas for greener solutions — please share them.
We protect our reputation
We do not speak on behalf of the event about matters outside our responsibility.
If approached by press or the public, we refer them to the correct person.
We represent the Audi FIS Ski World Cup both on and off the venue.
Thank you for being part of this
Your contribution makes the World Cup possible.
Thank you for your commitment, care, and professionalism — and for being an important part of the World Cup family.
