Skiing is part of Helly Hansen's DNA
The partnership with the alpine national team, destination Kvitfjell and the World Cup events is a good example of Helly Hansen's enthusiasm for skiing and belief in long-term investment in skiing.
"We are extremely proud of our many partnerships within the sport and, not least, we see that the connection with the Alpine skiing national team, the destination and the World Cup is a fantastic platform for us. We brought Scandinavian customers along to experience WC in Kvitfjell for the first time in March 2022, and we managed to create real “sports magic” between Helly Hansen and those who were with us on the trip, which we recreated in 2023. To ski together, to experience the excitement in the finish area, and having the opportunity to see our Norwegian athletes winning medals - it's a very valuable. In addition, we get plenty of time for creative work meetings and to build relationships together over dinner in the alpine environment, which creates memories for us and our customers. One of our salespeople expressed himself that the customers had gone from "good customers to friends for life".
Lars Bolin
Marketing Manager, Nordics at Helly Hansen
In 2024, Helly Hansen is now planning to bring both employees and customers to FIS Ski World Cup Kvitfjell. VIP Club Kvitfjell is then one of the venues used for strengthening customer relations. At the World Cup square, all visiting guests gets access to unique products in the Helly Hansen Pop-Up shop, and an exciting auction is planned inside our VIP arena in the finish area in week 9 at Summit Kvitfjell.
